A Curious Collection of Super Bowl Commercials

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Amazing Super Bowl tonight.  A nailbiter until the very last moment when the Giants claimed the ring and the Lombardi trophy.  But, sad to say,  I found the journey to that last moment rather disconcerting.

It’s no secret that many watch the big game for the commercials.  From coast to coast, viewers gather to see what amazing, not to mention pricey, creations the ad agencies have concocted to wow America while the players take a breather.  Today we did indeed witness some clever moments that will no doubt be discussed around America’s water coolers tomorrow, but what I found disconcerting, and I hope others did, too, was what wasn’t represented.

Most notably, our nation’s ailing economy seemed to be on display in the limited number of companies that shelled out the big bucks for those coveted Super Bowl minutes.  It would appear that only one beer company could afford those slots, but even more jarring were the lack of car companies who could.  The game seemed like one giant commecial — wall to wall — for the company the cynics among us now refer to as “Government Motors.”  It’s amazing what an entity can purchase when it has a bottomless bailout (taxpayer) slush fund at its disposal for commercial time, and the game tonight proved the ultimate showcase for such excess.

The capper was a dark and endless tearjerker presented by thought-he-was-a-conservative Clint Eastwood, a treatise that lamented (and I paraphrase here) the fact that we are hurting, but because we’re America we all got together to do the right thing and bail out a car company and turn it over to the government and the unions, because, you see, “it’s half-time in America.”  Really?  Aside from a shameful rip-off of President Reagan’s iconic “morning in America,” I don’t remember being asked to “do the right thing” and turn over my tax money for a government/union take over of a private corporation.  Let me say, as well, that I would be royally furious right now if I were the powers-that-be at Ford Motor Company — a car company that refused the bailout — which was bashed by name in one of the Government Motors spots.  As a taxpayer, and an American, I’m royally furious for them — and for myself.

Other than that, many thanks to the Giants and the Patriots for a great game, and may we all be thankful that though commercial time was dominated by the left’s propoganda, at least this year the president did not interrupt the festivities with one of his customary Super Bowl campaign lectures.  Count our blessings for that, and have a nice night.

 


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